Getama began their story as a mattress factory, founded in 1899 by the young joiner Carl Pedersen. The factory was located in a small town in Northern Jutland, called Gedsted, and Carl Pedersen had an idea of using seaweed from the local Limfjord to make mattresses, so he founded Gedsted Tang- og Madrasfabrik (Gedsted Seaweed and Matress Factory). By using seaweed he was able to offer a more comfortable mattress that the more commonly ones using straw or heather. It was a huge success with the range of mattresses grow gradually, and in 1910 the first bed and furniture collection was introduced.
Even though the factory was renowned (in Denmark) for excellent craftsmanship and high quality, the internationally breakthrough came with Hans J Wegner, and in 1953 they change name to Getama.
Around 1950 Wegner cooperated with five Danish funiture makers to produce his designs. In 1951 the cooperation was formalized and the company ‘Salesco’ was an unique sales and marketing company that promoted Wegner’s work both in Denmark and abroad during the 1950s and 1960s. Salesco consisted of Carl Hansen & Søn, who produced chairs, Getama produced furniture pieces with cushions and beds, A.P. Stolen produced the upholstered furniture pieces, Ry-Møbler produced the shelves, carbines and the likes, while Andreas Tuck produced the tables.
With Salesco Wegner ensured that his all of his designs were produced at places where he could oversee and control the production. Salesco also began a comprehensive exhibition and advertisement activity targeted on end-consumers. Salesco played a very important part in capturing the internationally interest in Danish Design.
Getama never solely produced Wegner furniture designs, but also collaborated with other Danish designers, such as Jørgen & Nanna Ditzel.