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About the design
Optima 7 is the largest pendant in the Optima Series. The Optima Series is characterized by its soft lines with clear influence from space age design. The pendants in the Optima Series features an inner reflective screen, with a stylish red inner line, that provides an even, glare-free lighting in both high-hanging and low-hanging situations.
The lamp series was originally launched in 1972 at Fog & Mørup on Amagertorv, Copenhagen. It consisted of seven models: three pendant lamps with diameters of 20, 50 and 60 cm (Optima 5, 6 and 7), two floor lamps with one and two spots respectively (Optima 3 and 4), a table lamp (Optima 2), and a wall lamp (Optima 1). All models were painted white, with metal parts in matte chrome.
The brown and yellow versions followed in 1973. A litlle later in the 1970s a version with diameter of 35 cm was put on the market to bridge the gap between the 20 and 50 cm models.
Available from The Collection
Meet the Designer
Hans Due trained as a graphic designer, and worked in the art direction and graphic design at a number of advertising and design companies, before setting up his own company, Due Design A/S, in 1974. In 2005, he dedicated himself to working as a visual …
Originally produced by
Ansgar Fog (1880-1930) and Erik Mørup (1879-1972) founded the company Fog & Mørup (F&M) in 1904, having acquired an “ironmongery and consignment warehouse” in Fiskergyde, in Aarhus, with a large inventory of among other things paraffin lamps, g …